AIDEN WILLIAMS
Digital Marketing Manager

help@enhancv.com | San Francisco, California | LinkedIn

Contacts
========
help@enhancv.comSan Francisco, CaliforniaLinkedIn

Key Achievements
================
45% User Acquisition IncreaseSpearheaded digital marketing initiatives at Tech Innovate that led to a 45% increase in user acquisition.

Market Share ExpansionIdentified and captured a new user segment, contributing to a 35% increase in market share.

Skills
========
Customer Experience StrategyData Analysis & InterpretationJourney Mapping TechniquesCRM Software ExpertiseTeam Leadership & MentoringAnalytical ThinkingEffective CommunicationProblem-Solving

Certification
=============
Advanced Google AnalyticsFocused on mastering Google Analytics for deep insights into user behavior, provided by Google.

Effective Creative TestingSpecialized in evaluating ad creative performance to maximize engagement, offered by Coursera.

Summary
========
Motivated Digital Marketing Manager with over 3 years of experience in driving user acquisition and growth through strategic paid campaigns. Expert in data analysis, creative optimization, and cross-functional collaboration to achieve business objectives. Proven track record of scaling campaigns and enhancing ROI.

Experience
==========
Senior Digital Marketing SpecialistTech InnovateSan Francisco, CA01/2022 – PresentLed paid acquisition campaigns across Meta, Google, and TikTok that increased qualified user acquisition by 45% year over year.Managed a $500K annual media budget, reallocating spend weekly based on ROAS and CAC performance.Built audience targeting and retargeting frameworks that improved conversion rates across high-intent segments.Ran structured A/B testing programs for creative and landing pages, lifting campaign engagement and efficiency.Partnered with product and growth teams to align acquisition messaging with product launches and feature releases.Used Looker, Google Analytics, and SQL to deliver actionable performance insights for leadership reviews.

Digital Marketing ManagerMarketGuruSan Francisco, CA06/2019 – 12/2021Scaled paid search and social programs, including Snapchat and Apple Search Ads, to expand reach in new user segments.Optimized landing page funnels that improved conversion rates and reduced cost per acquisition.Implemented Looker and Google Analytics reporting that improved campaign visibility for stakeholders.Led creative testing programs that identified top-performing ad concepts and improved engagement.Collaborated with engineering to improve tracking accuracy and attribution for multi-channel campaigns.

Education
=========
Master of Science in Marketing AnalyticsUniversity of California, BerkeleyBerkeley, CA

Bachelor of Science in Business AdministrationSan Francisco State UniversitySan Francisco, CA