ELLEN JOHNSON
Digital Marketing Manager | Growth Hacking | Data Analysis

help@enhancv.com | LinkedIn | San Francisco, California

Experience
==========
Senior Digital Marketing SpecialistTech InnovateSan Francisco, CA01/2022 – PresentOwn full-funnel paid acquisition strategy across Meta, Google, and TikTok, driving a 45% increase in qualified user acquisition year over year.Built Looker dashboards and SQL-based reporting that reduced weekly reporting time by 60% and improved campaign decision speed.Led creative testing frameworks that improved ROAS by 30% while maintaining CAC targets across core markets.Partnered with product and growth teams to launch retargeting programs that lifted conversion rates by 18%.

Digital Marketing ManagerMarketGuruSan Francisco, CA06/2019 – 12/2021Managed a $2M+ annual paid media budget, optimizing spend allocation across channels to expand market share in key verticals.Implemented Appsflyer and Google Analytics tracking that improved attribution accuracy and campaign ROI visibility.Mentored a team of 4 performance marketers, establishing playbooks for creative testing and bid strategy.Launched Snapchat and TikTok acquisition tests that unlocked 2 new high-ROI growth channels.

Performance Marketing AnalystAdVantage MediaSan Francisco, CA03/2017 – 05/2019Analyzed multi-channel campaign performance and delivered actionable insights that improved CPA by 22%.Built Excel and SQL models to forecast spend and conversion trends for client planning cycles.Supported A/B testing programs across landing pages and ad creative, contributing to higher conversion rates.Collaborated with account managers to translate data findings into clear recommendations for stakeholders.

Education
=========
Master of Science in Marketing AnalyticsUniversity of California, BerkeleyBerkeley, CA

Bachelor of Science in Business AdministrationSan Francisco State UniversitySan Francisco, CA

Languages
=========
EnglishNative

SpanishAdvanced

Summary
========
Results-driven Digital Marketing Manager with 8+ years of experience in growth hacking, paid acquisition, and marketing analytics. Proven track record of scaling user acquisition by 45% and improving ROAS by 30% through data-informed creative testing and cross-channel optimization. Skilled in building high-performing teams and aligning marketing strategy with product and revenue goals.

Key Achievements
================
45% User Acquisition IncreaseScaled paid acquisition programs to deliver a 45% year-over-year increase in qualified users while protecting CAC targets.

30% ROAS ImprovementImproved return on ad spend by 30% through structured creative testing and smarter budget reallocation.

Market Share ExpansionExpanded brand presence in priority markets by launching high-performing cross-channel growth campaigns.

Conversion Rate OptimizationLifted conversion rates by 18% with retargeting, landing-page tests, and tighter audience segmentation.

Skills
========
Customer Experience StrategyData Analysis & InterpretationJourney Mapping TechniquesCRM Software ExpertiseTeam Leadership & MentoringAnalytical ThinkingEffective CommunicationProblem-Solving

Certification
=============
Advanced Google AnalyticsCompleted advanced GA coursework covering event tracking, attribution models, and conversion analysis.

Effective Creative TestingCertification focused on structured creative experimentation frameworks for paid media performance.