Demand Generation Intern
Bengaluru, Karnataka, IN · Onsite · 3 weeks ago
12 of the top 15 pharma generic companies in the world trust Leucine to manufacture the drugs that reach millions of patients every day. Pharma manufacturing is one of the last large industries still running on paper, Excel, and tribal knowledge. A single missed step in a batch record can mean a recall, a regulatory warning, or a drug that should never have left the plant. Leucine is the AI platform replacing all of it. Series A, backed by top-tier global investors, 60+ pharma enterprises in production, and the team that's going to define this category. About the Demand Generation team Demand Generation owns how these buyers find Leucine before sales ever talks to them. We run it like an engineering programme, not a content mill: every channel has a locked methodology, a baseline, a numeric goal, a task list and a weekly measurement loop. Our work lives in an internal command-center dashboard with dedicated centers for SEO, Social Media and Events, plus goal tracking across all three. One principle you must be comfortable with from day one: Demand Gen suggests keywords, pages, changes and ideas. The website and content team writes the copy and builds the pages. You will not be ghost-writing blog posts. You will be doing the research, analysis and specification work that tells the content team exactly what to write and why. The role You will spend of your time on SEO, Social Media, Events and early outbound work. You will work alongside the Demand Gen lead using our internal tooling (Google Search Console, GA4, DataForSEO, PageSpeed Insights, Webflow, Supabase-backed dashboards and Claude Code automation) to move real numbers on real product pages. What you will do: 1. SEO (primary focus) Our SEO programme runs product by product through an eight-phase pipeline: Kickoff → Seeding → Discovery → Filtering → Conversion Audit → Baseline & Goal → Planning → Tasks → Execution. You will work inside every phase. 2. Keyword research and shortlisting - Build seed keyword lists for a product across our five seed types: core topic, customer pain, competitor brand, regulatory anchor and persona job-to-be-done. Every seed must trace to real evidence (sales calls, FDA data, competitor pages, customer language), not guesses. - Expand seeds into a candidate pool using DataForSEO (multi-mode, dual-region India + US sweep), then run the junk filter and manually review every remaining row. Expect pools of several hundred keywords where 60 to 80% is noise. - Reduce the reviewed pool to 3 to 5 primary pillar keywords plus 15 to 30 supporting cluster keywords using our five-stage funnel and weighted scoring rubric. Document the rationale for every keep and every cut. 3. Baseline, goal and weekly measurement - Freeze a 28-day baseline of impressions and clicks per product page from Google Search Console. Our success bar is 3× clicks against baseline. - Own the Monday numbers: pull GSC impressions and clicks, DataForSEO rank positions and task closure counts, compute week-over-week deltas against the locked baseline, and flag pages that are gaining impressions but not clicks (a title/meta problem, not a win). - Maintain the Rank Tracker and product funnel views in the dashboard so the team sees one source of truth. 4. Page planning and task creation - Map every filtered keyword to a target page and a role (pillar page vs supporting page). Build the full page list for the product and identify which of our four SEO pillars is the bottleneck on each page: 1. Technical Foundation (indexability, speed, mobile, canonicals) 2. Search Intent & Content Quality (right query, depth, unique evidence) 3. On-Page Optimization (H1, title, meta, schema, internal links) 4. Off-Page Authority (backlinks, mentions) - Audit each planned page against all four pillars and turn every gap into a task with Action, Pillar, Priority, Effort and a measurable win condition. 5. Change specs and handoff to the website team - Write structured change specifications for the website team: exact current and target strings for meta titles, meta descriptions, canonicals, schema markup, keyword insertions and internal links, each with a priority and a constraint on what must be preserved. No vague "improve the page" notes. - Suggest new pages where keyword gaps exist: target keyword, suggested title tag and meta description, page structure and internal-link targets. You specify; the content team writes. - Re-scan the live site after the website team ships and verify each change was applied as specified. Mark resolved changes and chase the ones that are not. 6. Site migration ( leucine.io → leucine.ai ) - We are mid-way through migrating our old domain to the new one. You will help work the URL-mapping table: match old URLs to new destinations, decide redirect vs keep-live vs retire based on 16 months of GSC query data, and flag pages that need to be built new before a redirect can go live. - Set up and verify 301 redirects in Webflow, confirm the destination page is indexed, and check that rankings on the old URL transfer rather than drop. - Write migration briefs for the website team: per page, the action (build new vs update existing), the suggested keywords and where each goes, the suggested title and meta, and the page structure. 7. Conversion and technical health - Read GA4 to find where product-page traffic leaks (high exits, no CTA clicks, form abandonment) and record per-page findings with where, why, evidence and recommended action. - Run PageSpeed Insights and Core Web Vitals checks on priority pages and log technical fixes as Pillar 1 tasks. - Help with our early Generative Engine Optimization work: llms.txt compliance, passage citability, and tracking which keywords trigger AI Overviews. 8. Social Media (LinkedIn) — secondary - Help assemble LinkedIn post kits for campaigns and events: one company caption plus tailored reshare takes for each of our leadership voices, packaged with the creative. - Produce post graphics (announcement cards, countdown cards, recap carousels) using our locked brand design system and templates. - Run the weekly Monday ingest of LinkedIn analytics CSV exports into the Social dashboard and confirm every CTA link carries the correct UTM tags. - Mine our internal knowledge base and FDA Tracker data for content ideas and log them in the content-ideas backlog. 9. Events — secondary - Research and qualify pharma industry events against our ICP: who attends, which companies, sponsorship tiers and cost, and whether the expected qualified meetings justify the spend. - Build attendee dossiers for qualified events: company ICP tier, recent FDA inspection history from FDA Tracker, prior CRM contact, and public profile notes for introductions. - Support the before/during/after event campaign plan, the execution task list and the activity log as organiser emails and replies come in. - Our event success metric is sales-qualified leads booked. You will help track meetings completed and cost per meeting after each event. 10. Outbound — early stage - Our outbound channel (cold email via Instantly / Heyreach, TAM building via Clay) is scaffolded but not yet live. You will help stand it up: build target account and contact lists from FDA Tracker's inspection database filtered against our ICP, and help set up the first campaign-tracking views (reply rate, meetings booked per sequence). What you will learn: - How a B2B SEO programme is actually run against numbers: seeding, discovery, filtering, baselining, planning, tasking, shipping and measuring, on live product pages with real traffic. - Hands-on fluency with Google Search Console, GA4, DataForSEO, PageSpeed Insights and Webflow. - How to run a domain migration without losing rankings. - How AI tooling (Claude Code, structured skills and automated gate reviews) is used to run marketing operations as repeatable pipelines. - How pharma quality and manufacturing buyers search, think and buy, and how FDA inspection data drives go-to-market. Requirements Must have - Final-year student or recent graduate in marketing, business, engineering, life sciences or a related field, or equivalent self-taught experience. - Working understanding of how search engines rank pages: intent, on-page factors, technical basics, backlinks. - Comfortable in spreadsheets and with reading hundreds of rows of data carefully. Much of this role is disciplined review, not creative flair. - Clear written English. You will write specifications and briefs that another team executes without asking follow-up questions. - Curiosity about a technical B2B domain. You do not need pharma knowledge on day one, but you need to want to learn what a Form 483, a deviation or a cleaning validation is. Nice to have - Hands-on time in Google Search Console or GA4, even on a personal or college project. - Exposure to any keyword tool (DataForSEO, Ahrefs, Semrush, Google Keyword Planner). - Familiarity with Webflow or any CMS. - Basic markdown and comfort working in a terminal or with AI coding assistants. - LinkedIn content or design experience (Canva, Figma). Benefits Be part of a fast-growing SaaS company transforming the future of pharmaceutical manufacturing through cutting-edge technology Collaborate with a passionate, high-performing team building innovative AI-powered digital solutions Take ownership of impactful client implementations from day one, with ample opportunities for learning, career growth, and professional development Enjoy a competitive compensation package designed to reward your contributions Complimentary Meals & Refreshments: Stay energized with unlimited breakfast, lunch, snacks, and dinner provided at the office Potential opportunity for a full-time role based on performance and business requirements.