GTM Interview Questions

Last Updated: Nov 10, 2023

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GTM Interview Questions For Freshers

Explain what GTM (Google Tag Manager) is and how it works.

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What are the main components of GTM?

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Explain the concept of data layer in GTM.

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How do you deploy your GTM container on a website?

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How can you test your GTM configuration before publishing it?

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What is a variable in GTM?

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What is a trigger in GTM?

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How can you add GTM code to your website?

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What are tags in GTM?

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What are the advantages of using GTM?

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GTM Intermediate Interview Questions

What are macros in GTM?

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How do you debug or troubleshoot GTM implementation?

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How can you set up cross-domain tracking in GTM?

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What are the limitations or challenges of GTM?

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Explain the concept of container versioning in GTM.

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How can you track outbound links and file downloads with GTM?

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What is the difference between synchronous and asynchronous loading of tags in GTM?

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Explain how to track form submissions using GTM.

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How can you set up enhanced ecommerce tracking in GTM?

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What are some common use cases for GTM?

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GTM Interview Questions For Experienced

What are the best practices for organizing tags, triggers, and variables in GTM?

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How can you track user engagement and scroll depth in GTM?

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Explain the process of data import/export in GTM.

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What are datalayer pushes and how can you use them in GTM?

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Explain how to implement third-party tags in GTM.

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How can you track social media events in GTM?

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What are triggers based on visibility in GTM?

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Explain how to set up personalized content tracking in GTM.

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How can you track video events using GTM?

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What are data layer variables and how can you use them in GTM?

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Explain how to implement custom JavaScript in GTM.

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