Founder | How Drew Uher Built HomeLight Into a PropTech Leader

Founder Stories · Mar 15, 2023 · 8 min read

Before HomeLight, Drew Uher analyzed deals at Goldman Sachs and Morgan Stanley. He left finance with a straightforward thesis: buying or selling a home should not feel like a black box. In 2012 he founded HomeLight in San Francisco to pair data science with human expertise and make real estate decisions more transparent.

From analyst to operator

Drew's early career taught him how large financial institutions evaluate risk and reward. He applied that lens to residential real estate, where consumers often lack comparable data and rely on word of mouth to choose an agent.

HomeLight's first product matched sellers with top local agents using transaction history and performance signals. The approach resonated quickly: agents wanted qualified leads, and homeowners wanted confidence they were working with someone who had done the work before.

Lessons from a decade of building

  1. Start with a painful, specific problem. Agent selection was confusing; solving that narrowly built trust for everything that followed.
  2. Invest in people early. Drew has emphasized hiring leaders who can scale teams without losing customer focus.
  3. Stay patient on category timing. PropTech adoption moves unevenly; surviving long enough to compound product and data advantages matters.
Real estate is emotional and financial at the same time. Technology should reduce anxiety, not add complexity.

Culture and leadership today

Under Drew's leadership, HomeLight has grown into a company of hundreds across San Francisco and Scottsdale, with remote teammates in major U.S. markets. The team publishes regularly on product milestones, culture, and careers — including practical guides for candidates evaluating roles on the platform.

Today Drew remains CEO and continues to champion a vision where every transaction is simple, certain, and satisfying — whether someone is selling a first home or managing a portfolio of properties.